Wordmark/Logo Guidelines

The College of Fine Arts’ visual identity is anchored by a uniform logo system. Launched across The University of Texas at Austin in 2016, the system incorporates all UT colleges, schools and units and was implemented to visually reflect a more cohesive campus. The College of Fine Arts logo is the primary means by which we are recognized and should appear on all official school communications. The logo has been specifically drawn and spaced. It should never be redrawn, re-arranged, stretched or manipulated in any way.

 

College of Fine Arts at The University of Texas at Austin wordmark

 

Clear Space and Minimum Size for Wordmark Usage

  1. To maintain our brand’s integrity, clarity and consistency, the size and space left around the logo must always be maintained across all forms of communication.
  2. Use the shield in the lockup to determine the space around it, also called the ‘clear space’ or ‘exclusion zone.’ At the top and bottom of the logo, there should be no words or images placed in the area equal to or greater than the height of the shield. To the left and right sides of the logo, there should be no words or images placed in the area equal to or greater than the width of the shield. The logo must also be spaced away from the edge of a page or design.
  3. Minimum size requirements for the reproduction of our logo helps maintain brand presence and legibility. The height of the shield should be 3/8” or larger for print, and 33px or greater for the web. These rules will apply to all signature types.
  4. The wordmarks must have a minimum clearance of white space around it, equal to the height of the shield above and below the wordmark, and equal to the width of the shield to the left and right of the wordmark.
  5. These rules apply to all signature types and configurations for college and department logos.

 

Diagram showing how much clear space should appear around college's wordmark

 

Additional usage guidelines

  1. The Formal Signature is made up of three parts: The shield; The formal University name; and the official college name.
  2. Do not manually type the Formal Signature. Always use the artwork files that are provided.
  3. One-color Pantone versions of the Formal Signature are available for use. Artwork files are available for Pantone 159 (orange) and Pantone 432 (gray). The two color version is preferred, and the one-color version should only be used for 1-color spot color printing when two colors is not an option.

 

Where to access College of Fine Arts wordmark files

Download Two-Color Logo for digital

Download Two-Color Logo for print

Download Grayscale Logo (for use on light background)

Download All-White Logo (for use on darker background)

 

Logo Usage on Swag Materials

Any proposed use of the logo on apparel, goods/merchandise or other promotional items must have prior approval from the Office of Trademarks and Licensing and be purchased by an approved UT vendor.

 

Logos for Departments/Schools/Centers

Departments, schools and centers within the College of Fine Arts must follow university guidelines in the logo system. Departments and schools may not create logos outside of this system.

The logo system is designed to accommodate up to three levels of hierarchy (UT–>College–>Department/School). For programs or centers nested within a department or school, please reach out to the communications office to discuss options for branding. All requests for wordmarks must be approved by University Communications and the college’s Director of Communications.

To request files for department or school wordmarks, please contact Director of Communications Alicia Dietrich.